Full service research company
Bureau Lahaut is a full service research and survey company. We are located in the magnificent city of Amsterdam (the Netherlands). We take care of your entire research process, from data collection and data-analysis to data-visualisation. We gather information about target markets or customers and deliver an important component of your business strategy.
Our market research provides important information which helps to identify and analyse the needs of the market, the market size and the competition. Our research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. Our market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
There are two main types of market research that we conduct to collect the most actionable information on products and services: primary research and secondary research. With primary research we pursuit the first-hand information on your market and its customers. We can use focus groups, online surveys, phone interviews, and more to gather fresh details on the challenges your buyers face and the brand awareness behind your company. Primary research is useful when segmenting your market and establishing your buyer personas, and this research tends to fall into one of two buckets:
You can also choose for exploratory research: this kind of primary market research is less concerned with measurable customer trends and more about potential problems that would be worth tackling as a team. It normally takes place as a first step before any specific research has been performed, and can involve open-ended interviews or surveys with small numbers of people.
Specific Research: This kind of primary market research often follows exploratory research, and is used to dive into issues or opportunities the business has already identified as important. In specific research, the business can take a smaller or more precise segment of their audience and ask questions aimed at solving a suspected problem.
Secondary research is all the data and public records you have at our disposal to draw conclusions from. This includes trend reports, market statistics, industry content, and sales data you already have on your business.
Member Market Research Association
Our company is a member of the Market Research Association (MOA) in the Netherlands. We follow the international ICC / ESOMAR code of conduct for market and social science research.