Unlock the true potential of your cultural venue (article written by Dimitri Lahaut)

For cultural venues and those active in the cultural sector, it is important that there are studies that investigate the needs and motivations of target groups. The marketers can then translate the research results into innovative concepts, improved marketing and communication strategies and new cooperative alliances. To facilitate this, Ticketing Group conducted a large-scale survey among 4,000 culture participants in Germany, the Netherlands, Flanders (BE) and Austria. This article – written by Dimitri Lahaut – discusses a number of relevant research results and involves the museum, performance arts, cinema and concert sectors.